Target Corporation and NECA, the National Entertainment Collectibles Association (NECA), are proudly announcing their collaboration. HaulathonThe first global collectors’ event of its kind, featuring exclusive figures and never-before-seen collectibles by NECA Kidrobot Chia Pet, and more. This unique four-week global collaboration between NECA Corporation and Target Corporation will begin March 18, and will be available in the US at Target.com and Target stores, and internationally at Target. Haulathon.com. Online purchases of new products are available every Friday, 8:00am CST.
Haulathon products include figures and merchandise from the Teenage Mutant Ninja Turtles and Back to the Future. Also included are Hello Kitty, Elvira and Universal Monsters. Bob Ross and Gremlins. Haulathon also features the exclusive reveal of David Hasselhoff’s Malibu Dave fashion line. Haulathon Collectible Swag Sets as well as Kidrobot Phunnys with Mickey, Minnie and Kermit are available.
Haulathon also offers signed versions by Howie and Cassandra Mandel for Gremlins; Ru Paul for Chia Pet; and Kevin Eastman, for Teenage Mutant Ninja Turtles. These rare collectibles, which are only found in a few packages scattered around the United States and Canada, are the ultimate find for collectors of pop culture.
Kevin Eastman, Cassandra Peterson and Howie Mahlon (Gizmo, from “Gremlins”) will be promoting Haulathon with the pop-culture icons who inspired their creation. Paul Fusco is also promoting Haulathon. Each week, Haulathon will host panel events featuring talent. These will be streamed exclusively on Haulathon.com and Haulathon.com’s social media pages.
Radical Share, a digital marketing agency that specializes in Haulathon, is responsible for the exclusive licensing agreement between NECA Corporation and Target Corporation. Radical Share also handles Haulathon’s marketing, Ecommerce, Ecommerce, and marketing via email, influencers and social media. Radical Share represents global brands Kidrobot and Rubies as well as JEI, Costumes.com, Denuo Novo, and Costumes.com.
Haulathon is a four-week event that begins March 18, and will be available at Target.com or Target.com within the United States, and at Haulathon.com internationally. Each Friday at 8:00am (CST), new products will be released on Haulathon.com.